When our friends at McFly Lacrosse told us about their mission to give athletes a year-round opportunity to “keep the stick in their hands” AND help turn Indiana into a hub for player development, we jumped at the chance to help.
After an initial discovery phase, we set to work developing a dynamic interactive hub that would showcase this league’s commitment to providing players of all ages with the thrill of competition, camaraderie of a team, and opportunities to improve their physical fitness and mental health. With the overall messaging strategy in place – including an illustrated slogan — we developed a fully responsive site with easy-to-use modular building blocks to help share the McFly story and serve up all the league options to potential players and their families.
