When Clancy’s Hospitality was ready to launch the newest concept in its restaurant empire, they turned to Lodge for help. Having developed the previous four restaurant brands for the growing hospitality group, they knew that we knew the drill. What they didn’t know was just how far this new opportunity would stretch the 60+ year old restauranteur. The original core concept was simple: a hi-fi cocktail bar with small plates called The Pretender. With that, we boarded a branding tour bus in search of all the right notes to create a smash hit. And that’s where the magic happened.