WELCOMING BACK AN ORIGINAL
Athenaeum Turner Gymnasium

When our friends at the Athenaeum learned they’d be taking over the YMCA gym that had been operating out of the historic Athenaeum for years, they quickly scheduled a Zoom with the team at Lodge to talk through how we could re-introduce the historic Turner Gymnasium to today’s modern fitness enthusiasts.

A little background. The original Athenaeum Turner gymnast dates back to the late 19th century when the Athenaeum first opened its doors to Indianapolis. It was a key pillar in the organization’s mission to support their members with a sound mind in a sound body. Our challenge was to update the original Turner character for a 21st century audience, without losing its historical roots and identity.

Built for the ultimate in flexibility (not unlike our logo’s namesake!), our visual identity provided a comprehensive suite of design assets to support the integration of our new logo mark into on-site signage, social assets, shirts, key fobs, web, collateral, and a gym bag full of promotional assets. Welcome to your haus for health and wellness.