THE ULTIMATE IN PERFORMANCE ART!
Butler Arts & Events Center
From comedy showcases and Vegas magic acts to Broadway shows and must-see musicals, Butler Arts and Events Center is your home for must-see performances. With six unique venues, audiences will find something to love in the heart of Indianapolis! With that as our North Star, we set out to reimagine this legendary arts organization in the heart of Central Indiana.
This was our chance to refocus the Butler Arts and Events Center’s storytelling across existing channels and platforms, as well as find new opportunities to make sure the brand was matching up at every touchpoint to the experience of a performance in one of its theatres. Given the Butler Arts and Events Center’s stellar reputation, we set out to build a solid foundation to build an even more powerful brand and grow our audience long into the future.
Our comprehensive rebrand included a new messaging and design strategy to engage a wider audience, and communicate the full story of the arts organization’s venues and offerings. We also designed a full suite of environmental videos to tell our new story inside their state-of-the-art venues. We also developed a full suite of new brand templates so their internal could roll out and implement the communication plan consistently.
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