Our friends at Visit Indy turned to Lodge to help them with their latest digital marketing strategy, including their Leisure Travel CTV campaign. The Lodge team developed a messaging strategy and motion graphics suite to help support the scripts for Visit Indy’s five spot campaign. The campaign kicked off during the Olympic Swimming Trials and showcased five unique ways visitors could take in circle city on their next getaway!

Post campaign metrics came back with some key takeaways, including this bold six letter statement from our client partner: BIG ROI. In fact, the CTV buy resulted in $520,627.87 in OBSERVED hotel revenue, while enriched models estimate our CTV campaign generated $10.5 million in hotel revenue! We’re looking forward to continuing to help build the leisure travel market with the great team at Visit Indy.