Our Indiana State Museum radio strategy celebrated the best our state had to offer. Creatively, we wanted to find new ways to bring the museum’s collections and exhibits to life — showcasing the brand’s personality and reflecting the innovative spirit that’s alive at work inside the museum. Like their VP of Experience once said, “We’re going to engage visitors in ways they don’t expect.” We wanted our radio spots to answer that call!
SFX: Ice cracking, wind howling
ANNCR: From the arctic kingdom . . . the ice age returns to the Indiana State Museum inside our new gallery: Frozen Reign.
SFX: Water dripping inside an ice cave, ambient howling wind
ANNCR: Embark on an odyssey through an ice-tunnel time machine . . .
SFX: Pre-historic animals (jaguars, mastodons, etc.) roaring and ambient Mastodon stampede
ANNCR:. . . and come face to tusk with the glacial giants who once called Indiana home. Discover a state of change inside Frozen Reign. Find what’s next, at Indiana Museum dot org.
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ANNCR: All aboard!! And get ready to embark on a magical journey at the Indiana State Museum’s BRAND NEW, must-ride experience— the Snowfall Express, part of our Celebration Crossing holiday fun. Here, your family can take a seat in your very own train car, to experience the wonder and joy of the holiday season like never before. As you twist and turn through an enchanted landscape, a frosty scene starts to take shape.
You’ll meet a mastodon and other prehistoric beasts, along with a cast of furry chefs cooking up a holiday feast!
What’s that I see, just up ahead? Why it’s the first flakes of winter . . . falling from the sky.
Blanketing the scene as spirits start to fly!
This . . . is where the magic of the season will carry you away! Take your family on a holiday adventure today.
Learn more at Indiana Museum dot org.
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VO: Double double hiss and ribbit. Indiana State Museum has an amazing exhibit! It’s fun for all ages to discover and play. Experience POWER OF POISON today! Meet a live frog with his venomous juices. Discover how poison has modern-day uses! What is a toxin? Is a tarantula hairy. Find out from now until mid-February! Experience the VENOM-enon, now through February 11, only at Indiana State Museum.
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MALE ANNCR: At the dawn of the 20th century . . . everything revolved around the bicycle. Cycling was the world’s biggest sport. Big, like professional football big. And a man from Indiana . . . its biggest superstar. His name was Major Taylor. And his story is one too few people know.
We’d like to change that.
Don’t miss the Indiana State Museum’s powerful new exhibit: Major Taylor, Fastest Cyclist in the World. Here, you’ll explore the life and times of America’s first black sports hero and a giant of Indiana history.
Whether you’re interested in America’s bicycle boom, or into the nuts and bolts of bikes, the Indiana State Museum’s exhibit has something for everyone, including Major Taylor’s 1903 racer— you’ve gotta see this thing! You’ll even have the chance to put a bike through its paces on our own testing track.
Now, that should get your wheels turning!
Learn more about Major Taylor, Fastest Cyclist in the World at Indiana museum dot org. Now Open.
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MALE: Discover the life and times of world champion cyclist Major Taylor at the Indiana State Museum’s newest interactive experience — Major Taylor, Fastest Cyclist in the World.
FEMALE: In this fun-for-the-whole-family exhibit, you’ll explore two sides of America’s first Black sports superstar.
MALE: Fierce competitor . . .
FEMALE: . . . and fearless trailblazer.
MALE: Here, you can race against Taylor’s world-record times on your own quest for fame and glory.
FEMALE: Or, find inspiration in the lives of today’s cyclists.
MALE: Take a bicycle for a spin on our testing track and flex your engineering muscles in the Bike Shop.
FEMALE: Or discover something unexpected in the letters Taylor wrote to his young daughter while out on the road, racing.
MALE: There’s more to his amazing story . . .
FEMALE: . . . and more to learn about ourselves in an exhibit that has something for everyone. Get your wheels turning . . .
MALE: . . .and shift gears to fun at Major Taylor, Fastest Cyclist in the World. Learn more at Indiana museum dot org. Opens March 5.
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VO: All across the state, families are struggling with opioids. In fact, opioid use disorder impacts 1 in 20 Hoosiers. When it comes to this crisis, it seems we still have a lot of questions.
TEEN GIRL: What is an opioid?
BABY BOOMER WOMAN: What’s the difference between “craving” and “addiction”?
MILLENIAL BOY: What can I do to help?
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VO: From big digs to topical talks, the Indiana State Museum is a place where important conversations are happening about the issues we face as Hoosiers. To change the way we talk about addiction and recovery, the Indiana State Museum is presenting an immersive new exhibit – FIX: Heartbreak and Hope Inside Our Opioid Crisis. Here, you’ll find inspirational stories, and explore the science behind cravings and addictions so you can better understand how we got here, and more importantly, how we can move on — from crisis to resolution.
CHORUS OF TALENT: Where there’s life, there’s hope.
VO: Visit Indiana Museum dot org.
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VO: Every day, Hoosiers are struggling with opioids. In fact, opioid use disorder costs Indiana 4 billion dollars a year. When it comes to this crisis, it seems we still have a lot of questions.
TEEN GIRL: What is a controlled substance?
BABY BOOMER MAN: How can I talk to my kids about opioids?
MILLENIAL BOY: What can I do about it?
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VO: To challenge the way we think about addiction, the Indiana State Museum is changing the way we talk about opioid use disorder in our new exhibit – FIX: Heartbreak and Hope Inside Our Opioid Crisis. Think you know who’s at risk? Our inspiring stories from brave Hoosiers may surprise you. Know the difference between cravings and addictions? Our interactive CraveBots will help you sort it out. Using a mix of multi-media—including a giant brain you can actually walk through to discover the science of addiction—you’ll find the courage to face this crisis.
CHORUS OF TALENT: Where there’s life, there’s hope.
VO: Visit Indiana Museum dot org.
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VO Inside the Indiana State Museum’s brand new GALLERY ONE, the meaning of our collection changes with each new story we tell . . . and you’re invited to play a part! Here, you’ll make music . . . see art in a whole new light . . . even interact with historical objects brought to life before your very own eyes.
How will you experience our revolutionary new GALLERY ONE? Find out . . . at Indiana Museum dot org.
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VO: What can this Greek revival mansion, this 10,000-year-old Native American spearhead, or Honest Abe’s legendary Lincoln Mallet teach us about our world today?!? At the Indiana State Museum and Historic Sites, we use our rare collection of artifacts, road-trip worthy destinations, and award-winning, must-see exhibits to tell powerful stories that put you at the center of the action. Here, this 1927 Stutz Sedan…
SFX: 1920s car horn, and engine running
VO: …might become a road map for a story about the modern American Dream. Or, this Ice Age tunnel …
SFX: Prehistoric world soundscape
VO: …could turn into a time machine transporting you and your family to a prehistoric arctic kingdom. With experiences geared to every age and interest, you’ll find what you’re looking for at the Indiana State Museum and Historic Sites. Indoors, outdoors, and online … this is Indiana’s Museum. This is your Museum. Find your next adventure at Indiana Museum dot org.
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MOM #1: [Gah!] We’re going a little stir crazy lately. The kiddos deserve a weekend of fun. Any ideas?
MOM #2: Well, we just got home from the Indiana State Museum. And am so glad we went! Our kids can’t stop talking about all the ice age animals they saw. Grace loved the frozen ice tunnel — guess what song she’s been singing!?!
MOM #2: Oh, and my parents drove to Brown County to the Museum’s TC Steele historic site. Mom loved all the paintings — they even took the cutest selfie by the famous red studio. It’s super pretty in the spring, too, with all the flowers!
MOM #1: Looks like we finally have some things to look forward to this year!
MOM #2: Right?!
VO: Must-see exhibits and inspiring stories come to life at the Indiana State Museum and Historic Sites. Adventure awaits all across the state with the most road-trip worthy getaways. Indoors, outdoors, and online . . . this is Indiana’s Museum. This is your Museum. Learn more at Indiana Museum dot org.
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