In the 1890s, everything revolved around cycling. One in every three patents was bicycle related. Cycling was the world’s biggest sport. And Major Taylor was its biggest superstar. Maybe the biggest superstar people know too little about. The Indiana State Museum’s newest exhibit, Major Taylor — Fastest Cyclist in the World, is hoping to change that. Inspired by this legendary athlete, Lodgers were honored to help celebrate his incredible legacy through a comprehensive campaign, including outdoor billboards, radio, a digital ad suite, and promoted video content.
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MALE ANNCR: At the dawn of the 20th century . . . everything revolved around the bicycle. Cycling was the world’s biggest sport. Big, like professional football big. And a man from Indiana . . . its biggest superstar. His name was Major Taylor. And his story is one too few people know.
We’d like to change that.
Don’t miss the Indiana State Museum’s powerful new exhibit: Major Taylor, Fastest Cyclist in the World. Here, you’ll explore the life and times of America’s first black sports hero and a giant of Indiana history.
Whether you’re interested in America’s bicycle boom, or into the nuts and bolts of bikes, the Indiana State Museum’s exhibit has something for everyone, including Major Taylor’s 1903 racer— you’ve gotta see this thing! You’ll even have the chance to put a bike through its paces on our own testing track.
Now, that should get your wheels turning!
Learn more about Major Taylor, Fastest Cyclist in the World at Indiana museum dot org.
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MUSIC UP — PATH TO VICTORY
MALE ANNCR: Discover the life and times of world champion cyclist Major Taylor at the Indiana State Museum’s newest interactive experience Major Taylor, Fastest Cyclist in the World.
FEMALE ANNCR: In this fun-for-the-whole-family exhibit,
MALE: . . .you’ll explore two sides of America’s first Black sports superstar: fierce competitor . . .
FEMALE ANNCR: . . . and fearless trailblazer.
MALE: Here, you can race against Taylor’s world-record times on your own quest for fame and glory.
FEMALE: Or, find inspiration in the lives of today’s cyclists.
MALE: Take a bicycle for a spin on our testing track and flex your engineering muscles in the Bike Shop.
FEMALE: Or discover something unexpected in the letters Taylor wrote to his young daughter while out on the road, racing.
MALE: There’s more to his amazing story . . .
FEMALE:. . . and more to learn about ourselves in an exhibit that has something for everyone. Get your wheels turning . . .
MALE: . . .and shift gears to fun at Major Taylor, Fastest Cyclist in the World. Learn more at Indiana museum dot org. Opens March 5.
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