Our goal with this creative was to share the story of a new textile exhibit in a way that showcased the exhibition’s narrative. Our creative execution was designed to reflect the beauty and craftsmanship of these historic coverlets, as well as honor the the stories of the historic Hoosier weavers who revolutionized the fine art of functional home goods. Our two image sets featured a powerful left hook, treating each image carousel like an inter-connected set of images, including inspirational and aspirational messaging “woven” into a coverlet sample.

Our campaign’s audience ranged from the “coverlet enthusiasts” to the “coverlet curious.” Our creative approach was designed to inspire and encourage the “coverlet curious” to want to know more about this exhibit and show them things that they didn’t expect, in ways that are unexpected.Woven Together is a deeply layered story of 19th century life in Indiana, and beyond!