When we dug in to develop the brand foundation for this entertainment venue start-up, we sharpened our digital pencils and immersed ourselves in the vibrant community of Hendricks County. After all, a Performing Arts Center is about more than performing arts. It’s about connecting with community partners — giving them a platform to connect with their audiences. It’s about partnering with local artists — giving them a place (and a space) where their voices can be heard. And it’s about curating a line-up of art and entertainment experiences that celebrate who we are as a community and what we can become when we’re inspired by new discoveries.