The Indiana State Museum’s new flagship GALLERY ONE represents a new approach to storytelling, and a monumental shift in design for the Museum exhibit team. This multidisciplinary, visitor-centered experience provides space for guests to share their voices and perspectives. For our marketing campaign — which included print ads, broadcast and digital radio, a digital ad suite, and social videos — we wanted to showcase the wow-factor of the new space and feature the unique interactivity happening here with the Museum’s incredible collection. Yep, it’s fun-damentally different alright! Come out and experience it for yourself.
MUSIC UP
VO: Step inside the Indiana State Museum’s brand new Gallery One and you’ll know this is something fundamentally different. Here, our collection comes to life in ways that will challenge and change the way you think about the world. That’s where the fun begins.
Inside Gallery One, ordinary objects become extraordinary artifacts . . . when you discover there’s more to every story. Take these canvas basketball shoes. They’re not just a pair of old Chuck Taylors. These are CHUCK’s Chuck Taylors. And these buttons and boot hooks here . . . were once Abraham Lincoln’s buttons and boot hooks! Yep, a good story changes everything.
And that’s just the beginning. Gallery One is packed with hands-on, interactive opportunities to make music, talk with artifacts, even explore an immersive gallery where you’ll experience art in a whole new light. The Indiana State Museum invites you to tell your side of the story inside Gallery One. Learn more at Indiana Museum dot org.
MUSIC OUT
