With nearly 3,000 accredited four-year colleges and universities in the United States competing to attract and recruit the best and brightest young minds, a university needs to be able to communicate with its myriad of audiences in strategic, smart ways. That takes some work. The academic white noise is deafening. We worked with the Butler University marketing and IT departments to architect, design and build a new site (not to mention ensure a smooth deployment) to help them organize and share the inspirational stories that make Butler such a special place. If the .edu is the nuts and bolts of a Butler education, then stories.butler.edu is its heart and soul. Analytics are clocking 17,000+ page views per month. Woof, woof.