During the ramp up to Indiana State University’s campaign launch, we worked shoulder to shoulder with the University’s Advancement team to build the digital foundation for their ambitious new $100 million capital campaign. We were charged with developing a comprehensive digital marketing strategy, including a web site, video storytelling components and launch collateral to help get this bold initiative off the ground.

During our discovery phase, we spent time on campus working closely with the leadership team, as well as filming 10+ hours of interviews with nearly 50 ISU alum, students, faculty, staff and board members. That core learning and asset collection served as the foundation for our on-going digital strategy through web, social and paid campaigns to drive traffic and aid in the successful completion of the University’s overall fundraising goal.

We took some big swings in illustration and iconography, dug deep into strategic web site architecture, design and development, and shot a library of interview videos and hype pieces to educate and inspire alumni from all walks of life. Oh, and we made some good friends along the way. Visit besoboldisu.com and experience a BOLD Sycamore future! Go Blue!