To help promote this exciting new tool, we wanted to use bold, striking colors, fonts, and design elements to make the promotional materials (social posts, emails) stand out from previous Clancy’s promotions. The use of bubble shapes was inspired by the delicious fizzy drinks (whether it’s soda, beer, or cocktails) served up in Clancy’s restaurants all across the region. It’s also a nod to that bubbly, exciting feeling you get when you sit down at the table knowing you’re about to have a delicious meal!! And of course, we wanted to incorporate the hummingbird and peony as they’ve become the unofficial Clancy’s mascots.