A New Look For A New Era
Clancy's Hospitality Rebrand
The Times They Are a-Changin'
You’ve been serving up good food and good times since 1965. Now it’s 2023, and your brand needs a makeover. This was the case with Clancy’s Hospitality (formerly Clancy’s Inc.) when they asked us to cook up a new look for them after working with us for XX years. With six unique restaurant concepts under it’s umbrella, Clancy’s Hospitality was in need of a strong brand identity that evoked friendliness, professionalism, and quality service. Along with a hot new logo, we spiced up this re-brand gumbo by tossing in some fresh new colors, fonts, and imagery to make every piece of Clancy’s collateral a feast for the eyes.
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A Recipe for Success
We wanted this new brand to have an approachable yet sophisticated look. Sometimes we let the six Clancy's restaurant logos shine, like on the to-go bag on the left. Other times, we incorporate texture, photography, and vintage illustrations of food and nature to evoke a sense of timeless excellence. Whether it's an Instagram post or a full page print ad, the new Clancy's Hospitality brand always looks appetizing!
“Our new umbrella brand identity gives us a solid foundation, not to mention a versatile solution, for our growing family of restaurant concepts that Lodge has been critical in helping us craft. We love it!”
Blake Fogelsong Owner / Director of Operations, Clancy's Hospitality
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