The Lutheran Health Network is made up of committed, talented and compassionate caregivers with a long history of providing life-changing care with one single purpose: their patients. From storyboards and location scouting to shooting and post-production, this integrated campaign — created with our friends at One Lucky Guitar — included broadcast TV, pre-roll, and digital videos was designed to answer to our brand platform: Life, powered by Lutheran. With a layer of patient testimonials mixed into the overall strategy, we were able to share personal and powerful stories about what it means when the patient’s well-being is at the heart of everything the Lutheran Health Network does in hospitals, urgent care clinics, and physician offices all across northern Indiana. That’s life, indeed.