The Art of Health & Wellness
Defy of Indiana

We were thrilled to partner up on a branding project with a new health & wellness start-up focused on delivering hormone replacement therapy and related products in the heart of Carmel, Indiana. The team at Defy is committed to helping its client-patients improve their overall health and well-being with a holistic approach designed to transform lives in powerful ways.

Our new logo solution included a gradient color treatment and a stylized D with an integrated butterfly to highlight and showcase the transformational process of this treatment. We were also able to help our new client extend the footprint of this new brand into her new space with bold environmental graphics integrated into the interior and exterior storefront. Looking for a new you? Turn to the trusted team at Defy — where feeling better begins!
Client Portrait
“The Lodge Team NAILED it when they designed our logo and tag line! I've loved EVERY marketing piece they have designed for us. They welcome feedback, and are quick with their turn-around when we need ads or collateral quickly designed.
AMY MARCKESE Founder