As the agency of record for the Lutheran Health Network (along with our friends at One Lucky Guitar), we created a lot of radio campaigns over the decade-long partnership. Producing compelling radio that cuts through the noise requires a commitment to finding the right story, and trusting the storytelling vehicles to deliver the message and inspire people to action.

MUSIC: A heart-warming piano solo
VO (Emotional, hushed): You’ve planned for this moment your whole life. You’re standing at the beginning of a new journey. One that’s filled with millions of amazing questions. Will she have his dimples? What will his first words be? Are we ready for this?
MUSIC: Music building in energy and brightness
VO (full voice): At Dupont Hospital’s Birthplace, we’re here to help you take your first steps as new parents. You’ve got this.
With a 24/7 OB Stat program for peace-of-mind, 24/7 room service with made-to-order meals, a personal birth navigator who’s with you every step of the way, and our natural birthing suites designed to soothe and pamper, we’re committed to offering you more, from day one.
If you’re expecting parents, it’s time to start the journey of a lifetime. Schedule your Dupont Birthplace tour today, meet our team of nurses and navigators and take the next step to your dream come true.
Visit LutheranHealth.net/WelcomeBaby.
That’s life. Powered by Lutheran.
VO: Dupont Hospital is a physician-owned hospital.

MUSIC: lullaby
VO (Emotional): When you welcome a new baby, life is full of exciting firsts. There’s the first bath, the first smile, the first little giggle. At Dupont Hospital, we celebrate all these first with a five-star experience that begins before you even walk in the door. Our childbirth classes help you prepare for your journey. You’ll be greeted with valet parking and you’ll enjoy comfortable nursing suites, nurses who pamper you, and 24 hour room service. Our enhanced security gives you peace of mind and made-to-order meals make the whole experience even cozier.
From your baby’s first kick, to her tentative first steps, every day is a great adventure with a newborn . . . and there’s no better place to begin that adventure than the birthplace at Dupont Hospital. To learn more and schedule an informative tour, visit Lutheran Health dot net, slash birthplace. The best things in life start here.
That’s life. Powered by Lutheran.
VO: Dupont Hospital is a physician-owned hospital.

MUSIC UP
Brittany: I wanted to give up, but my dad said, “This little girl, she needs you. You need to fight for it.”
ANNCR: Brittany Fry was an energetic young woman and a new mom when she suffered life-threatening heart failure. Lutheran Hospital heart surgeon, Dr. Deschner, performed a 13-hour surgery to reconstruct her heart.
Brittany: Dr. Deschner said, “Your heart, when I took it out of your chest, it literally fell to pieces in my hands.” To think that there was a time when I could have missed out on all of it, and that she could have been without a mom . . . Dr. Deschner, he saved me.
ANNCR: It’s been a long road, but Brittany triumphed, and she’s here today right where her daughter needs her. To learn more about Lutheran Hospital’s heart services, and hear Brittany’s full story, visit Lutheran Health dot net slash heart. That’s life. Powered by Lutheran.
MUSIC OUT

MUSIC: a simpler, and more emotional piano version of our campaign music.
ANNCR: Kids. They’re the reason you get up early, and stay up late. You want the best for them. And when they’re hurt or facing an emergency, there’s nothing you wouldn’t do to help them get better quickly. Introducing the region’s only pediatric ER at Lutheran Children’s Hospital. With a team of professionals who are specially trained, dedicated and focused exclusively on caring for kids, Lutheran Children’s Hospital ER specializes in delivering life-changing care. As a physician and a mom of four kids, our board-certified pediatric ER medical director Dr. Susan Frayer understands how you feel.
FRAYER: In order to better treat the needs of children and teens, we’ve built a second, totally separate emergency department on campus just for kids. That separation is important because kids and adults are different. Everything we do is geared to minimize stress for younger patients in order to improve their ER outcomes.
ANNCR: We’re more than kid-friendly. We’re kids ONLY. Visit LutheranHealth.net/kidsER to learn more about the benefits of what it means to be the region’s only dedicated Pediatric ER at Lutheran Children’s Hospital.
ANNCR: Lutheran Hospital, a physician-owned hospital.

MUSIC: Emotional, soaring
DAD: When Lexi first got sick, we thought she had pneumonia. As parents, we were really scared.
MOM #1: They set us up with Lutheran Children’s Hospital, and they became like a second family to us. They were so kind to her. And she wasn’t afraid.
MOM #2: It’s scary to be a parent with a child with a condition that no one knows about.
MOM #3: I can’t say enough about childlife. They’re wonderful. And they treat her like a normal kid. When we first found out that Madison had CF, we really didn’t know to expect. The more I studied, the more afraid I was. The nurses and the staff, they’ve given me peace. And the tools I need to take care of her.
ANNCR: Meet these inspiring patients at Lutheran Children’s Hospital dot com slash small miracles. With the region’s most pediatric subspecialists. Lutheran Children’s Hospital offers cancer, diabetes, and GI care. That’s life powered by Lutheran.

MUSIC UP
SFX: Ambient office noise; faint sound of “Muzak” style holiday songs.
NURSE: The doctor will see you now.
SFX: Door shuts.
FEMALE PATIENT: OK, so I’m already fighting a stuffed-up head and achy joints, and today my to-do list still includes one more trip to the grocery store to finish off these recipes, getting the house ready for my mother-in-law’s arrival, winning a slot car track on eBay for Bryant, and finishing up sewing Maddie’s outfit for tonight’s holiday pageant. Yikes.
FEMALE ANNCR: It’s no secret that emotional stress and not getting enough sleep can lead to a weakened immune system. And with kids spending less time outdoors, colds and the flu are passed around faster than ever. At REDIMED, whether it’s strep throat or that ill-fated attempt at a double-lutz at the ice rink, REDIMED has on-site lab and x-ray facilities, board certified physicians, and a customer friendly staff, and yes, convenient hours including Saturdays and Sundays at most locations.
SFX: JINGLE BELLS, CAR HORN, SUPER-BUSY MALL TRAFFIC
FEMALE ANNCR: This holiday season, when all the running around is running you down, trust Redimed’s . . .
SFX: holiday ding ding ding ding ding bells.
FEMALE ANNCR: . . . five convenient locations.
FEMALE PATIENT (a litte frantic): Anyone know the secret to great stuffing?
FEMALE ANNCR: Find out more — including that stuffing recipe — at REDIMED CLINICS dot COM.
MUSIC OUT

SFX: sound of sitting down, computer keyboard and mouse clicks
MOM: Okay. . . signs of a broken arm.
SFX: keyboard clicks
MOM (talking to herself, like she’s reading the web site): swelling . . . bruising . . . (GROAN) Yep. I bet he broke it. (SIGH) Where are we gonna go at this hour? There’s no way our doctor’s office is open now.
SFX: ambient house noise — TV, kids, etc.
MOM: Wait a minute, what about RediMed?
MOM (talking to herself, slowly): Let’s see . . . Redi Med Clinics dot com. Here it is. RediMed Urgent Care Clinics, part of Lutheran Health Network. They’re just a few minutes away. And they’re open every day of the week — including this entire holiday weekend!
SFX: more keyboard clicks
MOM (talking to herself, like she’s reading the web site): It says their physicians specialize in treating injuries that need quick care, but don’t require a trip to the emergency room. Sounds like us. They even perform X-Rays and fill most prescriptions right there in the clinic, too.
SFX: chair scooting, picking up keys
MOM: OK honey . . .
SFX: footsteps, door opens
MOM: . . . we’re going to RediMed!
SFX: door slams, car starts,
MUSIC UP
VO: Redimed. We have four urgent care locations in the Fort Wayne area, and convenient hours every day of the week. We’re even open this Memorial Day weekend. Remember RediMedClinics.com for specific hours and locations. So if you need quick care for injuries or illnesses, even at the oddest of hours, come to RediMed. We’re at our best, when you feel your worst.
MUSIC OUT

SFX: snoring.
ANNCR: The chainsaw. The bubbler. The mouth-breathing dragon. At the Dupont Hospital Center for Sleep Health, we can learn a lot about you — just by listening. The fact is, your restless-legs, tired-all-day, can’t-get-to-sleep routine may be the warning [SFX: snoring] of one of the 84 different kinds of treatable sleep disorders that can trigger snoring and restlessness — robbing your body of the precious downtime it needs to recharge for tomorrow! It certain cases, it can even be a sympton of a larger health problem like type II Diabetes, high blood pressure, hypertension, stroke, or heart disease.
SFX: snoring.
ANNCR: That’s where we come in. Our Center for Sleep Health features a caring staff of sleep technologists, respiratory therapists and four physicians board-certified in sleep medicine — including a pediatric specialist, in case your son or daughter has inherited your sleeping habits. In true Dupont Hospital style, our warm and spacious rooms include a flat-panel TV, private bathroom with shower, internet connectivity, as well as full-service day, evening and weekend hours. That’s right, we’ll work around you and your sleepless schedule! Call 416-5820 to schedule a sleep study today!
MUSIC: Up.
ANNCR: Is all this sleeping making you tired? Take our online sleep quiz at…
SFX: Keys clicking.
ANNCR: …the-Dupont-Difference-dot-com. Just wake up, type it in, and schedule a sleep study today! Experience a good night’s rest. Experience . . . the Dupont Difference!
MUSIC: Out

MUSIC: Upbeat
ANNCR: You’re a woman who knows how to get stuff done! In the past year, you’ve knocked out your taxes, the big reunion and Fort4Fitness. Surely you can make a mammogram part of your annual routine.
If you’re a woman over 40 or have a family history of breast cancer, it’s time to schedule your annual mammogram today. Self-exams are important, but only one part of a comprehensive prevention strategy to reduce your risk.
With eight imaging locations across the region, including at Dupont, St. Joseph and Lutheran Hospitals, Lutheran Health Network is making it easy to schedule your yearly mammogram when—and where— it’s convenient for you.
Don’t put off your annual mammogram. Visit LutheranHealth.net/Mammogram to find a location near you and knock it off your to-do list today.
Be healthy. Stay healthy. This is life-changing care.
Lutheran Health Network includes hospitals that are physician owned.

MUSIC: ST JOE THEME
MALE VO: My two-year-old and I spent 15 days in the Burn Center and are on our way to a full recovery, thanks to your team. You turned a disaster into a second chance. We’re forever grateful.
FEMALE VO: All I can say is, THANK YOU. You know how anxious I get at my appointments and you always calm me down. I wish everyone had a mammography team like you to count on. You guys are the best!
ANNCR: At St. Joseph Hospital, we receive a lot of thank yous from patients and their families. Taking care of people when they need it most is an honor. Thanks for letting us be a part of your life.
To learn more, visit LutheranHealth.net/StJoe
Care in the heart of Fort Wayne. That’s Life. Powered by Lutheran.
ANNCR: Individual results may vary. Please consult your physician. Lutheran Health Network includes physician-owned hospitals.