Our “hype” video was used to launch the digital campaign and introduce audiences to the themes we’d be exploring throughout the campaign and our digital platform. The video was designed to inspire alum and showcase the key ideas from the Be So Bold campaign (things like success, transformation, opportunity, and innovation), within the lenses of our four campaign pillars — Scholarships, Faculty Excellence, Experiential Learning, and Sycamore Athletics. The videos incorporate high-energy sequences and a dynamic motion graphics package to deliver our Bold message.