Sycamores for Life, Friendships & Traditions
Indiana State University Summer Campaigns
At Indiana State University, it’s all about giving back! Working with the amazing Advancement team, we developed two campaigns designed to engage their alumni and donor audiences with unique ways to support the university and take gift-giving to the next level.
Sycamores Stand Strong
With our “Join in July” alumni association recruitment campaign, we were asking ISU alumni to be Sycamores for life, friendships, and traditions — using imagery from some of the school’s most time-honored traditions that exemplified the camaraderie and joy of their glory days. Our paid campaign was designed to convert alumni into brand ambassadors and help fund much-needed scholarships, support recognition initiatives, and preserve the most cherished university traditions. With more than 100,000 alumni around the globe, it was time to take a stand and JOIN IN JULY! after just two weeks, our paid campaign generated 557k impressions, reaching 235k people, and resulting in 3,025 clicks!
The Ultimate Donor Checklist
On the donor side of things, we developed an integrated campaign strategy (direct mail postcard, email, personal appeal, and collateral) geared to align with our alumni's pursuit of financial security, while reinforcing the importance of giving back. Using real alumni donors, we were able to have our brand ambassadors leverage their "name, image, and likeness" to help drive home our message of philanthropy.
Related Work
Campaign Platforms
Higher Education
Social Media Strategy
Traditional / Digital Media Placement & Analytics