Don't be a Digital Dinosaur
Ocient
How do you introduce new data analytics solutions to the AdTech industry?
With a pixelated dinosaur of course. Our new digital campaign featured a dinosaur representing the industry’s out-dated data stacks before introducing the highly evolved, next-gen solutions our client partner at Ocient is providing this growing tech sector. This campaign drove awareness and intent among Ocient’s key target audiences looking to switch or upgrade their data analytics tools in 2023.
Our digital campaign included key messages addressing these audience motivators and deliver the story of the Ocient advantage succinctly, and directly. The campaign ran for five months, and included a mix of Responsive Search Ads, Google Display Remarketing Ads, LinkedIn Text and Video Ads, a LinkedIn Sponsored Message, as well as a geo-targeted campaign during an industry conference in New York City.
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