Since 1957, the Goshen law firm of Yoder Ainlay Ulmer & Buckingham has been providing sophisticated legal expertise with Midwestern pragmatism. Our comprehensive rebranding initiative included a new logo, identity and web site, to showcase its breadth of legal and professional expertise, as well as its commitment to engaging with the community through events, seminars and philanthropic support.

The new logo and identity system were designed to better reflect the firm’s relevance in today’s legal and social landscape. Leveraging a new taxonomy system, including specific filter functionality, the web site was developed to help users navigate content based on their needs as potential clients. For 60+ years, the firm’s commitment to community service has been a cornerstone to its mission and core purpose.