At Lodge, we aim to delight and capture the moments that inspire people to action. The right umbrella campaign and brand platform strategy needs to be stretched and tested to its limits to see how it can accommodate new brand extensions, and support the overarching campaign goals. We work hard to understand what makes people move to act, then we find a way to say something with real emotional teeth. That’s the secret to the sauce. Research. Intuition. And hard work. All rolled into one.