Brackets for Good

Lodgers are crazy about their March Madness. We follow umpteen news feeds and swallow splashy sports blogs as we pore over our brackets. Admitting it is the first step: we’re full-blown junkies. That’s why we were pumped to partner with Brackets for Good, an Indianapolis-based organization hosting bracket-style fundraising tournaments in cities across the country. Instead of sports teams, BFG fills their brackets with non-profits who can raise awareness and much needed funds for their missions. We worked with the BFG team to create an online brand—as well as our first ever life-sized mascot— with real handles to help sell sponsorships and engage organizations in nearly 20 major markets around the country. And that’s something worth cheering about.