Eight hospitals. 7,000-plus employees. One message. When it came to developing a campaign strategy and overall brand platform message that would provide a foundation to educate the market about our leadership position AND reinforce the fact that more people trusted our network of hospitals than any other, we knew we needed to dig deep. (That’s a big responsibility.)

Using real patients and physicians, we told the story of expert care, positive outcomes and patient satisfaction. Our campaign celebrated the innovative spirit at Lutheran Health Network. One that drives its culture and people, inspiring its physicians, nurses and staff to always keep patients’ health and wellness at the core of the healthcare delivery system. It might mean Bluetooth-enabled weight scales or customized hips and knees. In the end, it’s all about getting patients back home–to the life they love.

With the Life, powered by Lutheran campaign, we actually brought the logo to life with a shiny 3-D sphere that was physically incorporated into the campaign. That single element really took on a life of its own with the LHN team and the way they were able to integrate it into their culture, as well as use it as a symbol of this wellness mission they were on to provide their patients with the best in healthcare.