EIGHT HOSPITALS. ONE MESSAGE.
Lutheran Health Network
With a network of eight hospitals and 7,000-plus employees, Lutheran Health Network cares for the people of northeastern Indiana. Our campaign and strategy educated the market about the Network’s leadership position and reinforced the fact that people trusted LHN’s network of hospitals more than any other. (That’s a big responsibility.)
We envisioned a creative approach that would be consistent for all LHN hospitals—and lead with the Network. And we executed. Using real patients and physicians, we told the story of expert care, positive outcomes and patient satisfaction. Our campaign celebrated the innovative spirit at Lutheran Health Network. One that drives its culture and people, inspiring its physicians, nurses and staff to always keep patients’ health and wellness at the core of the healthcare delivery system.
It might mean Bluetooth-enabled weight scales or customized hips and knees. In the end, it’s all about getting patients back home – to the life they love. The result of our collaboration is “Life. Powered by Lutheran”, a positioning that works across channels and allows LHN’s hospitals and providers to speak with a clear, unified brand voice.
*Created with our friends at One Lucky Guitar.
Related Projects