IT ALWAYS ENDS IN THE GIFT SHOP
Indiana State Museum

In order to build a cohesive brand story for our partners at the Indiana State Museum and Historic Sites, we developed a site-wide system for merchandise to better communicate the connection of this state-wide system of historic sites. It was helping to set expectations and delivering on our brand promise and mission to celebrate, explore and steward all that is authentically wondrous about Indiana.

 

Epic road trip anyone?!?!
Indiana State Museum Merch
By providing consistency for all 12 sites, we’re able to better pull together these unique experiences under one brand umbrella. After all, they all share common themes that guests can weave together for year-round adventures (a family who discovers the story of a legendary Hoosier painter in the southern hills of Indiana, could follow their interests to the northern edges of the state to a magical place like Limberlost). More than an attraction, the Indiana State Museum and Historic Sites are thought leaders facilitating important conversations about timely issues facing our state. They’re the experts on all things Indiana.