It’s all about baseball and America’s semiquincentennial at the 2026 Indiana State Fair. For this year’s campaign, we wanted to play with the idea of showcasing America’s pastime within the framework of the events, experiences, and unique spaces where the best 17 days in Indiana unfold into a playbook for family fun! The Indiana State Fair provides infinite opportunities for guests of all ages to come together and connect in meaningful ways while celebrating the crossroads of our state’s agricultural roots and cultural contributions. This year’s campaign invites folks to mix-and-match our daily line-up into an agenda that’s sure to turn an ordinary day in August into a summer celebration worth cheering about. It’s time to step up to the plate, people.