Mysteries and animals and venoms and toxins…these are a few of our favorite STINGS! Lodge was intoxicated with excitement to develop the campaign for Indiana State Museum’s recently-opened national touring exhibit THE POWER OF POISON.

We bit into some meaty research and talked toxins to try and extract the fun and magic of this experience. We wove a web of digital ads and content. We sunk our fangs into streaming radio and animated video. We left a venomous trail of marketing collateral, including die-cut stickers and a beaker-shaped brochure. And the museum itself? We left it swarming with on-site graphics (like a massive 12’x15’ Great Hall banner) and one creepy-crawly installation that allows guests to snap a selfie with a giant spider.

Don’t miss THE POWER OF POISON, open now through February 11. And don’t forget to share your spider selfie with us!




Lodge and the Indy Film Fest. How do you describe our magical pairing? We go together like buttery movie theater popcorn and an ice-cold Coke. Our partnership is like…well, it’s tough to put into words.

That didn’t stop us from trying! This July, the Lodge team huddled up around our conference room lab table and created a detailed new case study that conveys the story of our history with Indy Film Fest. The site reflects the ways Lodge helped Indy Film Fest reach new heights and serves as an illustrated timeline of Festivals past.

You’ll find this case study mentioned in an illustrated ad within the program of this year’s Indy Film Fest, which takes place July 13-23 at the Indianapolis Museum of Art. Once you’ve brushed up on your Lodge + Indy Film Fest history, come join us for some of the best in independent cinema, right here in Indianapolis!




Law school is difficult. There are briefs, judicial opinions, outlines, and all-nighters. At least we think that’s what happens there based on all the old episodes of Law & Order we’ve watched.

Attending law school may be tough, but the process of learning more about a law school should not be. That’s what our friends at IU Maurer School of Law told us when they came our way seeking an engaging and user-friendly new website.

If you survey the landscape of law school websites, you’ll notice most of them look pretty similar: links, text, stock photos of happy “students”, and a deep web of outdated information. Then, when you’re ready to apply, you realize you need a degree in website navigation just to dig up the materials you need.

We were elated to help our friends in Bloomington out of this rut. What we gave them instead was something that stands out and rewards curiosity—a progressive site with a snappy design that is fully responsive.

Mobile-led design was a must when considering the primary audience for the site: millennials. The content of the site and the unique navigational approach were designed with this audience in mind, an audience that is more willing to explore on the web, so long as they can do it from the device of their choosing. This new site looks just as good on mobile devices as it does on desktops.

Colorful panoramic images capture the cinematic beauty of IU’s campus and offer a dynamic (and easily interchangeable) entry point to the site. Real student stories encourage curiosity and connection, while a non-traditional sitemap means the information is presented more like a dialogue than a database.

We love this site, and it turns out we’re not the only ones! It recently took home a Silver Addy at the 2016 American Advertising Awards.

We probably won’t be submitting our application anytime soon (who would make the web more beautiful and functional if we all had judicial opinions to study?), but we’re happy to know anyone who comes across IU Maurer School of Law will get a breath of fresh air.


Good Gets Even Better


Brackets for Good is an Indianapolis-based 501(c)(3) organization that hosts “bracket-style fundraising tournaments” in cities across the country. A few weeks back we told you we were partnering with them, and boy did we EVER!

Partnership doesn’t even seem like a strong enough word for it. We had joint possession of the ball in a bite-your- fingernails game. We had a full-court press of energy spanning from baseline to baseline. We worked together on a slam dunk….

Ugh, who knows. We used up all our sports metaphor energy on turning this thing out in record time. Members from both of our teams hunkered down around our conference table and followed through on the goal of making Brackets for Good feel more fun and alive. And with a project engagement of just a few weeks, we all knew we had to act fast.

The result is a completely overhauled Brackets for Good website, with new interface view options and lots of little bug fixes along the way. We introduced team colors, a sleeker look, and a newly responsive design for screens of every size.

Brackets for Good has one driving goal: to raise as much money as possible for participating organizations. The changes we introduced were not intended to merely look pretty or load faster. We made every decision deliberately to get people (especially younger people) more engaged in philanthropy.

Through the process, we hope people see that giving isn’t just the right thing to do, it’s fun. We sure had a good time being a part of this project, and we can’t wait to fill out our bracket when the new site goes live this March.


Treetop of Mind


Each year, Conner Prairie hosts an annual meeting to share some highlights from the previous year and lay out a big vision for the months ahead. Oh, and there are delicious snacks and drinks!

Lodge helped Conner Prairie get back to nature for this year’s meeting, with the theme of One Wild Year. Scott Sampson, dinosaur paleontologist and science communicator, was the evening’s featured guest. He delivered a powerful message about the importance of getting our kids outside.

To better facilitate this curiosity and exploration, Conner Prairie announced their newest experience area: Treetop Outpost. It includes a 25-foot-tall treehouse, and five exciting activity areas encouraging kids to build, dig, discover, investigate, and make art.

We wanted to wrap the event in the excitement and energy of this call of the wild. Using a unique and captivating illustrated style, we created a short video that illustrated why Conner Prairie is the best place in central Indiana for kids to explore outside. This same style can be found in the printed invitation and event program we designed, and the spirit of it is woven into speaking scripts we wrote that helped the whole evening flow smoothly.

The evening celebrated other Conner Prairie victories as well, like increased gate attendance, a $7.5 million Lilly Endowment grant, and the record-breaking ridership of Conner Prairie’s tethered balloon.

Overall, it was a magical night that reminded the audience of what matters in our lives and our kids’ lives, and showed us that some connections can’t be made on a screen. Wild, right?