Last December’s attendance at the Indiana State Museum was off the rails! Overall attendance was up +17%, while paid gate admissions were up a whopping +22% from FY23. With a comprehensive marketing strategy at work — including broadcast and digital radio, a robust digital media buy, including a geo-fenced component to target folks at other holiday destinations in the region — Lodge + Liechty Media were able to drive traffic into the Museum for its annual Celebration Crossing holiday experience.