Here, you do you.

Indianapolis has built a tradition around speed for the past 100+ years. Millions of people have invaded our great city in the name of racing, but we bet our best stories have nothing to do with the race. We were fortunate to work with the Indianapolis Convention and Visitor’s Association on a major rebranding project for the city. As part of a comprehensive marketing strategy, the INDY overhaul included a hand-drawn logo typeface, comprehensive digital campaign, dimensional signage, and plenty of interactive and collateral material all designed to shake things up, and let people know what we’re about here in the heart of Indiana. Vroom vroom.