Our force is strong.

When IMAX approached us about creating a pre-show video to communicate the general housekeeping of an IMAX theater visit, we nerded out and concepted a narrative that awoke our inner Jedis. One of the biggest challenges was delivering an unexpected experience to an audience of die-hard Star Wars fans who have been steeped in the franchise. Working with the 501^st Bloodfin Garrison and Rebel Legion—a local club of costumed Star Wars enthusiasts—we were able to turn the IMAX lobby and projection booth into a galactic sound stage spilling over with Storm Troopers, X-Wing pilots, Jedis, Ewoks, Jawas, Tusken Raiders, Emperors, and of course, Lord Vader.