They once had a pulled duck burger on the menu.

Seriously, these dudes mean business. The food truck space has become a crowded parking lot lately, and this rolling restaurant needed an identity to help them stand out—streetside. We used a bold color palette and arena rock typography to match the hutzpah of their burger menu. But it was this insatiable burger beast who stole their hearts. X-Men allusions and maze-dwelling minotaurs never made it out of our early design concepts, but we’d be happy to show you those, too if you’re interested. It’s always a pleasure to align forces with rock stars, like Beast, on brave new brands. Order up.