It’s deeply rooted in the shadow of the Watapana Tree.

What is it? Great question. A fountain of youth has thrived in the harsh Caribbean climate for thousands of years: an unassuming desert-dwelling succulent called aloe. Technically speaking, aloe barbadensis. And we’ve seen it. It all started with a trip to the island where we were sent on a fact-finding mission to a Cunuco di Aloe. We returned home with everything we needed to establish the foundation for a powerful new brand story that reflected aloe’s rich island heritage and its natural cell-reviving qualities. Since then, we’ve worked with the team at Aruba Aloe on multiple product launches developing packaging and marketing materials for the 130-year old company’s growing line-up of skin care products. You can almost smell the salty air whipping off Manchebo Beach.