When EM Brands came to us with the Joon x Moon brand we were psyched to build a new identity from the ground up and help them get their unique product line onto the shelves of Target stores across the country. Focusing on a younger and more vibrant audience, we created playful patterns and a bright color palette that called attention to the variety of fun flavors available from Joon x Moon. The end result? Well, you can see it for yourself at a target location near you. Trust us, you’ll want to treat yourself to this exfoliating sugar cube experience.