Avante Garde to Ooh La La
This summer at the Indiana State Museum’s Color of Style, guests were encouraged to dig deeper into the art and science of the fashion industry through interactive exhibits and displays, including legendary outfits from the museum’s historic clothing and costume collection. We were brought in to put a little pucker in that seer sucker and develop a stylish look for the integrated campaign that included online radio, Facebook ads, a location-based mobile strategy and a closet-ful of on-site collateral to sew it all together. In the first ten weeks, the campaign delivered 2,379,802 impressions, reached 94,407 people, and delivered 8,593 clicks. Bonus: we were able to track almost 1,000 visits to the museum by people who had been targeted with our mobile digital ad.