Find what’s next.
The Indiana State Museum is a swimmingly active place. Sure, they have millions of priceless artifacts, but here they bring this rare and unique collection to life with a story-telling twist. That’s where the fun begins. Our advertising campaign explored a visual mash-up of Indiana’s past, reiterating the importance of the stories behind the artifacts and how the lessons of the past can be used to help us wrestle with the issues of tomorrow. With the goal of increasing daily attendance for the museum, the strategy incorporated a location-based digital campaign, as well as a mix of high-impact traditional media, interactive components and environmental signage, resulting in a healthy increase in daily attendance in the first year. What’s next, indeed.