Welcome to Wanderland.
As Conner Prairie’s creative partner, we developed four campaigns (as well as a web site, a Vimeo-channel worth of videos, armloads of collateral, a traveling exhibit, social GIFs, and loads of other big ideas) designed to capture the soul of this organization and reframe its brand position in a way that was relevant to today’s modern families. Our creative strategy and messaging prompted guests to ask questions about the world around them. Encouraged them to follow their dreams down new pathways to lifelong passions. And inspired folks, young and old, to explore an 800-acre wanderland where their imaginations are free to roam wild. For six straight record-breaking years in a row, we helped the organization turn around its declining attendance, growing their gate by 42%. That’s life on the Prairie.