Not Just Another Cook in the Kitchen

As a creative partner for the Clancy’s growing restaurant empire, Lodge has recently helped them ready the landscape for the company’s re-launch of its original burger-vision concept, Clancy’s Hamburgers, in the much anticipated Bottleworks District in downtown Indianapolis. Our deep dive into this branding project included a logo refresh, packaging (cups, wraps, bags), uniforms, menus, signage and a suite of social media assets to help drive folks to taste the famous Clancy’s Topper for themselves. After all, we needed to make this 57-year-old burger joint sizzle in the 21st century. From Toppers to taters, you’ll find what you’re looking for at Clancy’s Hamburgers in the Garage Food Hall at the historic new Bottleworks District.