If These Walls Could Talk

In the 2004 book STONE, STEEL AND SPIRIT, the Indiana State Museum introduced new vocabulary to Indiana‚Äôs public architecture. The new home for the museum  was intended to speak to (and for) the people of Indiana, providing the foundation for its ambitious vision. In the convening fifteen years, a lot of changes have taken place at the museum. New permanent galleries were added. Programming was expanded to reach new audiences. And exhibits were brought in to further discussions about modern life. With all those changes, however, the gateway corridors had remained largely untouched. We saw it as an opportunity to use these spaces to help tell the story of the Indiana State Museum. We introduced elements of our branding and advertising campaign and came up with new ideas to both educate and delight visiting museum guests as they entered this cultural gem.