Hardly Hard Work

We recently concepted, scripted and directed a series of web videos (shot by our friends at Galliher Photography) to capture a revolution in the craft brewery world that’s blowing up in the heart of Indianapolis. Tackling all aspects of Sun King Brewery’s unique culture — from rough and scruffy brewers to its commitment to canning the goods — the videos are a celebration of something special that happens when people are passionate about what they do. We have to thank Sun King for trusting us with their brand and being such great sports throughout the shoot, check out the videos and you’ll understand what we mean. As part of the campaign, we also developed a series of rather intriguing QR-coded posters to drive people straight to the videos. We’re looking forward to continuing to find new and inventive ways to share Sun King’s story with the world. Until then, check out all three videos.