STAR WARS PRE-SHOW TRAILER UNVEILED FOR IMAX AUDIENCES
When IMAX approached us about creating a short pre-show video to communicate the nuts, bolts and general housekeeping of an IMAX theater experience, we nerded out and concepted a Star Wars narrative that awoke the inner Jedis in our hearts and minds. One of the biggest challenges was delivering an unexpected experience to an audience of die-hard Star Wars fans who have been steeped in the language and style of the franchise. Working with the 501st Bloodfin Garrison and Rebel Legion — a local club of costumed Star Wars enthusiasts — we were able to turn the IMAX lobby and projection booth into a galactic sound stage spilling over with Storm Troopers, X-Wing Fighters, Jedis, Ewoks, Jawas, Tusken Raiders, Emperors, and of course, Lord Vader. Arriving on-set, surrounded by these movie-quality costumed characters, it felt like being a ten year old again. We were so fortunate to find the perfect tour guide in Jacob Eaton, who nailed his role from beginning to end. Have a gander at the finished piece (including a custom score that pays tribute to the great John Williams), then head over to the downtown IMAX to experience THE FORCE AWAKENS on one of only fifteen 70mm prints in the entire country. Like this you must.