Rhythm Discovery Center

“ONE OF THE TEN BEST PLACES IN THE COUNTRY TO EXPERIENCE MUSIC.”— USA TODAY

“We’ve seen a big bump in our numbers since installing the new signage suite,” said Rhythm’s Matthew Altizer. “We love it!” To help this cultural destination attract more visitors to its downtown, hands-on museum slash interactive mosh pit, we developed a new signage strategy that incorporated TV monitors and custom illustrations. Our love affair with one of the city’s most under-rated cultural assets began one afternoon on a field trip designed to inspire us and inform some new design thinking. We had a guided tour that walked us through the history of percussive arts, drumhead by drumhead. The highlight of our visit included the incredible, jaw-dropping display of drum-related artifacts, including kits that once belonged to Gene Krupa and Buddy Rich. Of course, the sound-proofed drum rooms (with a special system that allowed you to change the acoustics of the room from a 1,000 seat theater to a tiny club in Greenwich Village) kept us entertained.


// VIEW A VIDEO OF OUR AFTERNOON FIELD TRIP, THEN EXPERIENCE IT FOR YOURSELF //

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