National Dart Association // Interactive

When we met with the National Dart Association (NDA), and started discussing the potential of their new site, we knew we were getting ready to embark on our biggest web journey to date. With 3 unique user types — administrators, operators and players — the site needed to be built with three unique “faces” depending on the user profile. Different content. Different navigation. One consistently awesome transaction-based experience. Yowza! With NDA, we did things we’d never done before: built an interactive test with online certification, developed a highly customized content management system, created unique user profile experiences and integrated Google translation functionality for our international audience. Since launching, the site has seen almost 10,000 visitors, sold thousands of dollars in merchandise and become home for the 3,000+ players at the NDA TEAM DART competition in Vegas (it’s the Superbowl of the dart world). If you’re a sanctioned dart player and want to see where you rank in the world, visit the NDAdarts.com rankings hub and see how you match up to dartisans around the globe. Or if you’re new to darts, you can easily find a league in your area. Notice how it quickly sorts and searches results without a page refresh. Bullseye!