Electric Vehicle Launch

As part of the Plug-IN initiative, IPL unleashed a fleet of electric vehicles and has launched a unique program that makes electric vehicle transportation more practical for hundreds of thousands of Hoosiers. To help raise awareness of this program, the marketing team approached Lodge to develop a new campaign that included web and collateral. Having already designed the vehicle wraps for the IPL fleet, we were familiar with the project and anxious to see our design solutions evolve into printed collateral and digital media. We dreamed up a theme (“LEADING THE CHARGE”) and built a storytelling structure that could be applied to both web and printed collateral, promoting the historical achievements and user benefits.