Indy Film Fest

Welcome to La La Land

As the official marketing partner for the festival, Lodge developed and rolled out the advertising campaign for 2012. Reflecting the true storytelling power of film and its ability to carry you away to far away places, the theme WELCOME TO LALA LAND was born. Festival goers were treated to more than 150 films from all over the globe. According to the Indy Film Fest’s Board President Craig Mince, “Year after year, Lodge nails it. Our partnership has set us above the fray in Indianapolis and the region, giving us a brand that audiences can identify and engage with. Not a festival goes by that I don’t get a compliment along the lines of, “Who does your branding? You guys look good.”