"They Call It Puppy Love" Mission Video

We had an amazing experience at the “24 Hour Web Project” — a unique program by our friends at SmallBox — creating a web video for ICAN (Indiana Canine Assistance Network). We arrived on-site at noon and began interviewing ICAN founder Sally Irvin, before heading down to Bloomington, Indiana, to meet an ICAN client who is seeing the real-world benefits of a service dog at work. By seven o-clock that night we were back in our little make-shift editing suite writing music, scripting and editing together our THEY CALL IT PUPPY LOVE video. We even got to hang out with two eight week old puppies—Olympia and Teddy—who are just beginning their journey into a life of service. (Yes, they’re as impossibly cute as their names.) This is a story of an organization with real soul, whose mission is as much about training service dogs as it is offering education and rehabilitation to offenders. Yep. The dogs in this program spend two years in the state penal system with a special group of inmate trainers who discover a second chance to give back and change lives before handing over their trained companions to people with developmental and physical disabilities. By six o-clock the next morning, we had posted the final video and called it a night.