Beast Food Truck

The guys at Beast came to us with a big idea: they wanted to launch a food truck to share their beastly good burgers with the world. We helped them discover their brand story and developed a visual identity that helps them stand out. We used a bold color palette and created a mascot critter with a big appetite. Don’t worry…he’s friendly, and the burgers are delicious. But don’t take our word for it—find that big yellow truck in a neighborhood near you.