TAKING THE LAW (SCHOOL) INTO OUR OWN HANDS
Law school is difficult. There are briefs, judicial opinions, outlines, and all-nighters. At least we think that’s what happens there based on all the old episodes of Law & Order we’ve watched.
Attending law school may be tough, but the process of learning more about a law school should not be. That’s what our friends at IU Maurer School of Law told us when they came our way seeking an engaging and user-friendly new website.
If you survey the landscape of law school websites, you’ll notice most of them look pretty similar: links, text, stock photos of happy “students”, and a deep web of outdated information. Then, when you’re ready to apply, you realize you need a degree in website navigation just to dig up the materials you need.
We were elated to help our friends in Bloomington out of this rut. What we gave them instead was something that stands out and rewards curiosity—a progressive site with a snappy design that is fully responsive.
Mobile-led design was a must when considering the primary audience for the site: millennials. The content of the site and the unique navigational approach were designed with this audience in mind, an audience that is more willing to explore on the web, so long as they can do it from the device of their choosing. This new site looks just as good on mobile devices as it does on desktops.
Colorful panoramic images capture the cinematic beauty of IU’s campus and offer a dynamic (and easily interchangeable) entry point to the site. Real student stories encourage curiosity and connection, while a non-traditional sitemap means the information is presented more like a dialogue than a database.
We love this site, and it turns out we’re not the only ones! It recently took home a Silver Addy at the 2016 American Advertising Awards.
We probably won’t be submitting our application anytime soon (who would make the web more beautiful and functional if we all had judicial opinions to study?), but we’re happy to know anyone who comes across IU Maurer School of Law will get a breath of fresh air.