Good Gets Even Better


Brackets for Good is an Indianapolis-based 501(c)(3) organization that hosts “bracket-style fundraising tournaments” in cities across the country. A few weeks back we told you we were partnering with them, and boy did we EVER!

Partnership doesn’t even seem like a strong enough word for it. We had joint possession of the ball in a bite-your- fingernails game. We had a full-court press of energy spanning from baseline to baseline. We worked together on a slam dunk….

Ugh, who knows. We used up all our sports metaphor energy on turning this thing out in record time. Members from both of our teams hunkered down around our conference table and followed through on the goal of making Brackets for Good feel more fun and alive. And with a project engagement of just a few weeks, we all knew we had to act fast.

The result is a completely overhauled Brackets for Good website, with new interface view options and lots of little bug fixes along the way. We introduced team colors, a sleeker look, and a newly responsive design for screens of every size.

Brackets for Good has one driving goal: to raise as much money as possible for participating organizations. The changes we introduced were not intended to merely look pretty or load faster. We made every decision deliberately to get people (especially younger people) more engaged in philanthropy.

Through the process, we hope people see that giving isn’t just the right thing to do, it’s fun. We sure had a good time being a part of this project, and we can’t wait to fill out our bracket when the new site goes live this March.