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IT ALL ADDYS UP

Bringing home some heavy metal for our clients.

We don’t think of ourselves as super fancy here at Lodge, but we’re always happy to throw on a tie when the time is right. And the time was definitely right at this year’s ADDY Awards ceremony, a swanky little soiree hosted at historic Union Station.

Our crew savored some hot conversation and cold cocktails before a ceremony that presented some our city’s best creative work. We were happy to be there, and even happier to walk away with our arms full of beautiful (and HEAVY!) ADDY Awards.

Lodge brought home three gold awards: one for our very own Lil Book to Beat Boredom, and two for the videos we created for Conner Prairie’s recently reimagined 1859 Balloon Voyage. We also snagged five silver awards: one for another Balloon Voyage video, one for our Conner Prairie “Dreams are Born Here” radio campaign, and yet another for the Conner Prairie website. Our new website for IU Maurer School of Law also won a silver award, as well as our work for the BEAST food truck. They even sent us home with a delicious bottle of bourbon.

Our three gold-winning entries will advance to the next round of awards, a district competition with other winners. From there, these pieces could go on to the third and final round, the national stage of the American Advertising Awards.

We feel lucky every day to work with our clients, and we were proud to bring home the ADDY’s bacon, so to speak, because it reflects the big dreams our clients have, and the considerable trust they place in us every day.

Our haul—and the fun party that came along with it—were almost as beautiful as spending a day at Conner Prairie, and nearly as tasty as biting into a BEAST burger.

For a night like this, we’ll gladly wear a tie.

Check out a quick video recap of our winning submissions—doing what we love, for people we believe in.

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THE FORCE IS STRONG IN IRVINGTON

STAR WARS PRE-SHOW TRAILER UNVEILED FOR IMAX AUDIENCES

When IMAX approached us about creating a short pre-show video to communicate the nuts, bolts and general housekeeping of an IMAX theater experience, we nerded out and concepted a Star Wars narrative that awoke the inner Jedis in our hearts and minds. One of the biggest challenges was delivering an unexpected experience to an audience of die-hard Star Wars fans who have been steeped in the language and style of the franchise. Working with the 501st Bloodfin Garrison and Rebel Legion —  a local club of costumed Star Wars enthusiasts — we were able to turn the IMAX lobby and projection booth into a galactic sound stage spilling over with Storm Troopers, X-Wing Fighters, Jedis, Ewoks, Jawas, Tusken Raiders, Emperors, and of course, Lord Vader. Arriving on-set, surrounded by these movie-quality costumed characters, it felt like being a ten year old again. We were so fortunate to find the perfect tour guide in Jacob Eaton, who nailed his role from beginning to end. Have a gander at the finished piece (including a custom score that pays tribute to the great John Williams), then head over to the downtown IMAX to experience THE FORCE AWAKENS on one of only fifteen 70mm prints in the entire country. Like this you must.

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BRACKET UP

DOING GOOD, SINGLE-ELIMINATION STYLE? WE'RE ALL IN.

Lodgers are crazy about March Madness. Most of us spend our free time following team news and poring over our brackets. Admitting is is the first step: we are bracket-filling maniacs. That’s why we’re extra pumped to partner with Brackets for Good, an Indianapolis-based 501(c)(3) organization that hosts “bracket-style fundraising tournaments” in cities across the country.

Instead of sports teams, BFG uses their brackets to help great organizations raise money and attract attention. And they’ve already raised more than $1.3 million! We’ll be working with BFG to help them with design solutions and big ideas as they expand into additional cities in 2016.

If you want to help your favorite local non-profit make it ’til the very end, you can register to participate (for free!) at BFG.org. Nonprofit organizations interested in participating have until December 31, 2015 to apply. Hop to it!

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THE WAY THE BALL BOUNCES

A B*DASS POSTER FOR A ROCKIN’ CAUSE

Tonic Ball started out as a way to raise money for Second Helpings, an Indianapolis charity that provides food resources and valuable job training to those in need. That was 14 years ago, and what was initially a one-show, one-venue, one-artist-tribute kinda gig has since evolved into a sprawling and unstoppable night of local art and music. This year, the Friday before Thanksgiving will see Fountain Square rock harder and louder than ever.

Lodge was tasked with creating a poster that jams as hard as the event itself. Indulge our big backstage egos for a minute, because we believe the result is a screen-printed-feeling, gig-poster-looking piece of artwork that soothes the soul. Dig, if you will, the hand-drawn “14”. See how the layers bleed through each other? Catch those chill, worn-in record sleeve vibes. Get hip to the color palette. It’s all copacetic, baby, and it’s all for a good cause.

This year’s event is sold out. But that’s no sweat, we’re sure a cool cat like you always buys tickets early.

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BIG FLAVOR COMES IN A PINT

CREATING A NEW SYSTEM FOR SOME OF OUR SWEETEST FRIENDS

Here at Lodge, we have a hard time trusting people who don’t like ice cream. We believe everybody’s welcome to their opinion and all, but it’s tough for us to imagine a life without the rich and varied pleasures of frozen dairy.

Chocolate and vanilla are fine, but we’re guessing some of you out there like to keep the edges wild, just like us. If that’s the case, you’ll be hard-pressed to find flavors deeper and more delicious than the ones homemade and hand-scooped by our friends at Lick Ice Cream. Candied Pecan Gorgonzola! Spiced Chocolate Marshmallow! CEDAR AND WHISKEY?! It all seems too good to be true.

But it IS true, and we’ve tasted it. So when the Lick team came to us and asked for our help, we scooped up the chance.

With four popular house flavors and a number of rotating specialties, the pints fly fast and furiously. We worked with them to create a cohesive labeling system that makes life a little easier for their team while ensuring what’s outside looks as good as their products taste.

Though they have yet to take us up on our signature flavor suggestions (Steak Bite Fudge Ripple is going to take some more convincing), we were happy to play a part in something truly legendairy.