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BRACKET UP

DOING GOOD, SINGLE-ELIMINATION STYLE? WE'RE ALL IN.

Lodgers are crazy about March Madness. Most of us spend our free time following team news and poring over our brackets. Admitting is is the first step: we are bracket-filling maniacs. That’s why we’re extra pumped to partner with Brackets for Good, an Indianapolis-based 501(c)(3) organization that hosts “bracket-style fundraising tournaments” in cities across the country.

Instead of sports teams, BFG uses their brackets to help great organizations raise money and attract attention. And they’ve already raised more than $1.3 million! We’ll be working with BFG to help them with design solutions and big ideas as they expand into additional cities in 2016.

If you want to help your favorite local non-profit make it ’til the very end, you can register to participate (for free!) at BFG.org. Nonprofit organizations interested in participating have until December 31, 2015 to apply. Hop to it!

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THE WAY THE BALL BOUNCES

A B*DASS POSTER FOR A ROCKIN’ CAUSE

Tonic Ball started out as a way to raise money for Second Helpings, an Indianapolis charity that provides food resources and valuable job training to those in need. That was 14 years ago, and what was initially a one-show, one-venue, one-artist-tribute kinda gig has since evolved into a sprawling and unstoppable night of local art and music. This year, the Friday before Thanksgiving will see Fountain Square rock harder and louder than ever.

Lodge was tasked with creating a poster that jams as hard as the event itself. Indulge our big backstage egos for a minute, because we believe the result is a screen-printed-feeling, gig-poster-looking piece of artwork that soothes the soul. Dig, if you will, the hand-drawn “14”. See how the layers bleed through each other? Catch those chill, worn-in record sleeve vibes. Get hip to the color palette. It’s all copacetic, baby, and it’s all for a good cause.

This year’s event is sold out. But that’s no sweat, we’re sure a cool cat like you always buys tickets early.

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BIG FLAVOR COMES IN A PINT

CREATING A NEW SYSTEM FOR SOME OF OUR SWEETEST FRIENDS

Here at Lodge, we have a hard time trusting people who don’t like ice cream. We believe everybody’s welcome to their opinion and all, but it’s tough for us to imagine a life without the rich and varied pleasures of frozen dairy.

Chocolate and vanilla are fine, but we’re guessing some of you out there like to keep the edges wild, just like us. If that’s the case, you’ll be hard-pressed to find flavors deeper and more delicious than the ones homemade and hand-scooped by our friends at Lick Ice Cream. Candied Pecan Gorgonzola! Spiced Chocolate Marshmallow! CEDAR AND WHISKEY?! It all seems too good to be true.

But it IS true, and we’ve tasted it. So when the Lick team came to us and asked for our help, we scooped up the chance.

With four popular house flavors and a number of rotating specialties, the pints fly fast and furiously. We worked with them to create a cohesive labeling system that makes life a little easier for their team while ensuring what’s outside looks as good as their products taste.

Though they have yet to take us up on our signature flavor suggestions (Steak Bite Fudge Ripple is going to take some more convincing), we were happy to play a part in something truly legendairy.

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OUR DAY IN THE SUN

Trading our MacBooks and Moleskines for spades and trowels.

Lodgers are used to digging in and helping clients solve problems—it’s what we do best! It’s not often, though, that we dig into the earth itself.

Last week we spent a morning out of the office putting our physical digging skills to the test. We worked with Keep Indianapolis Beautiful on one of their KIB Club spaces. If you’re not familiar, this program provides inner-city schools with beautiful, functional outdoor classrooms that help children reconnect with nature. And boy, were we proud to play a small part in it.

With the help of a few enthusiastic new grade-school friends, we planted coneflowers, watered trees, and spread fresh mulch. The work itself was fairly simple, but it helped our team dream big about how the space will be used to energize young minds.

We probably won’t be hired for our horticultural capabilities anytime soon. That’s okay. A little bit of time with shovels in the soil helped us all come back energized and ready to dig deeper for our clients.

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LIFE’S A GAS

A closer look at Indiana as a place of invention and innovation.

Did you know that Conner Prairie is Indiana’s only Smithsonian affiliate? This means they have access to the Smithsonian’s permanent collection of historical artifacts and speakers. In other words, it’s a really big deal.

As part of their newly launched exhibit, Places of Invention, Smithsonian National Museum of American History asked affiliate institutions to reflect on the places of invention in their own states. We helped Conner Prairie participate in this project, and the end result is a video called Indiana Gas Belt: Fueling Invention.

Lodge worked with Conner Prairie to brainstorm and produce this informative portrait of a critical moment in Indiana’s history. We also wrote original music, pored over archival photos to ensure historical accuracy, and provided open captioning in order to make this video more accessible for a wider audience.

We created something we believe to be educational and entertaining, and the finished product is now on display at the National Museum of American History. If you happen to find yourself in our nation’s capital, swing in and pay a visit to the gas boom that happened right here in our own backyard!

Watch all three Smithsonian Exhibit videos here.